Product engineering

Building AI products at Anam: personalised demos, the Personas experience in Lab and the product work around cara-4 and Cara-4.1 Express.

Start with our experiments in homepage and customer demos, then follow the work on Anam Lab that helps people create an avatar, direct it and share it.

Suggested reading order

The demo trap: what Anam learned from customer and homepage demos
28 Aug 2025· 4 min read
What we learned at Anam from personalised customer demos, an agent that knew about the company and a guessing game on our homepage.
Building Anam Lab for cara-4
14 Jul 2026· 4 min read
My work on the Personas home, creation flows and portrait previews for Anam's cara-4 release, helping people build and talk to an avatar of their own.
Cara-4.1 Express: shipping Anam's new avatar model
20 Oct 2026· 6 min read
Anam's Cara-4.1 Express is out today. Here's what the model brings and the product work I did around it, from Director Notes to wider framing and share links.