Product engineering

Building AI products at Anam: personalised demos, the Personas experience in Lab and the product work around cara-4.

Start with our experiments in homepage and customer demos, then follow the work on Anam Lab that helps people create an avatar and talk to it.

Suggested reading order

The demo trap
28 Aug 2025· 4 min read
What we learned from personalised customer demos, an Anam expert and a guessing game on our homepage.
Building Anam Lab for cara-4
14 Jul 2026· 4 min read
My work on the Personas home, creation flows and portrait previews for Anam's cara-4 release, helping people build and talk to an avatar of their own.